work | johnson + wolverton

Items concerning Automotive

original pitch sketching for euro rscg (havas).

jaguar concept car cxf. the reveal of the concept was done at cobo arena in detroit. the new car won concept of the year, and set the stage for tremendous change at jaguar.

original sketching for the pitch

the gorgeous launch film

original sketching for the pitch

this film was made to celebrate 60 years of legendary jaguar performance

original sketching for the pitch

this is the film that revealed the new sf at the london motor show. the jaguar stage was composed of three giant screens that opened to reveal the new car. this is how the panels behaved.

this film was made to celebrate a new land speed record for jaguar.

jaguar retail spot

a series of films done for the r-series, the high performance offer from jaguar.

the r-series

the r-series

the xkrs

jaguar brand turnaround

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moving the brand from old, bald and boring to Gorgeous.

press film

shanghai tease

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we had a day to pull this tease film together for the shanghai auto show ... all so that we could steal a little thunder from the porsche reveal that day. fun.

the jaguar motorshow stand opened to reveal the car, so the press saw this kind of introduction film before the car and launch film were revealed. this film is a visualization of all the different screens as they're coming into position. it was a great show stand, loads of fun to work with.

the finished cut which created quite the stir

we liked this track and how it shifted your sense of the car and the people who would love it. generally we cut to 10 or 15 tracks before locking on the one.

xf launch

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the xf was the first all new jaguar in the turnaround of the brand.

brand film. we lead creative for bbh new york.

cts v launch spot

umbrella warranty idea

CTS sedan spot

cadillac brand re-ignition

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Team

Shu Akashi,Keira Alexandra,Parker Argote,Donjiro Ban,Patrik Bolecek,Ian Boyle,Jack Ehrbar,Neil Gust,John Higginson,Erik Iversen,Peter Jennings,Kiffer Keegan,Max Malkin,Adam McIsaac,Eron Otcasek,Allison Pickard,Roberto Serrini

shifting the brand from float-y old boat to precise and sylish.

the impact of independence

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created for the launch of the new season, the sundance channel asked us to create a glance of the legacy and aspirations of this vibrant force in culture. To launch the new season Ludo Lefebvre, a 5-star French chef, created a pop-up dining experience at LA’s iconic Mel’s diner to give press a taste of his new show ‘Ludo Bites America’