Items concerning Luxury

original pitch sketching for euro rscg (havas).

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jaguar concept car cxf. the reveal of the concept was done at cobo arena in detroit. the new car won concept of the year, and set the stage for tremendous change at jaguar.

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original sketching for the pitch

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the gorgeous launch film

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original sketching for the pitch

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this film was made to celebrate 60 years of legendary jaguar performance

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original sketching for the pitch

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this is the film that revealed the new sf at the london motor show. the jaguar stage was composed of three giant screens that opened to reveal the new car. this is how the panels behaved.

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this film was made to celebrate a new land speed record for jaguar.

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jaguar retail spot

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a series of films done for the r-series, the high performance offer from jaguar.

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the r-series

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the r-series

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the xkrs

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jaguar brand turnaround

jaguar

moving the brand from old, bald and boring to Gorgeous.

the jaguar motorshow stand opened to reveal the car, so the press saw this kind of introduction film before the car and launch film were revealed. this film is a visualization of all the different screens as they're coming into position. it was a great show stand, loads of fun to work with.

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the finished cut which created quite the stir

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we liked this track and how it shifted your sense of the car and the people who would love it. generally we cut to 10 or 15 tracks before locking on the one.

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xf launch

jaguar

the xf was the first all new jaguar in the turnaround of the brand.

brand film. we lead creative for bbh new york.

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cts v launch spot

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umbrella warranty idea

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CTS sedan spot

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cadillac brand re-ignition

cadillac

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Shu Akashi,Keira Alexandra,Parker Argote,Donjiro Ban,Patrik Bolecek,Ian Boyle,Jack Ehrbar,Neil Gust,John Higginson,Erik Iversen,Peter Jennings,Kiffer Keegan,Max Malkin,Adam McIsaac,Eron Otcasek,Allison Pickard,Roberto Serrini

shifting the brand from float-y old boat to precise and sylish.