SundanceTV is an evolution of the network’s aesthetic, nomenclature, and behavior. To achieve the network objectives of growing the audience and becoming as renowned in TV as the Festival is in film, we needed to go deeper than a re-skinning of the network packaging. here’s what promax BDA’s ‘brief’ had to say about the rebrand.
indy rivals. a new campaign to thrill fans, champion heroes and make hearts race.
seed is a new, digital-only television channel from the cw. watch for it in the fall.
moving the brand from old, bald and boring to Gorgeous.
shifting the brand from float-y old boat to precise and sylish.
tee’ing up the new lincoln motor company with campaigns that challenged the norms of luxury and proclaimed ‘now it gets interesting.’
breathing new life into the legendary liqueur.
moving the brand from television channel to media company.
this is the film we created to show how we thought it could work.
this is a film we made for belvedere vodka. the clients loved it, but thought that it would be ‘like giving jam to pigs’ to use in the north american market… had i been quicker on my feet i would have countered “but the pigs, they love the jam”.
these films were created to promote the new directors new films series at MoMA
created for the launch of the new season, the sundance channel asked us to create a glance of the legacy and aspirations of this vibrant force in culture. To launch the new season Ludo Lefebvre, a 5-star French chef, created a pop-up dining experience at LA’s iconic Mel’s diner to give press a taste of his new show ‘Ludo Bites America’
this is a film we did when pitching the audience network. we didn’t win the project, but we love the work.
a film series curated around the women who have changed film.
this is a film we created in the pathways development of the campaign for hyatt.
this is the team goofing around with the new brand language for jw. try some things. see what it can do.
this is a series of spots we did for nike and their sponsorship of sky tv in the u.k.
a film created to launch new programming for showtime’s extreme network. literally, it’s a kick in the gut.
the shapeshifter for nickelodeon, a branded line that travels through time and space. fun.
we repositioned the lab expanding their capabilities and shifting their positioning from color house to a media arts company, here are a few pieces that document that shift.
a (very) quick look at what we’ve been up to
while at euro we served as global chief design officers, a great honor and a great time. one of the projects that we worked on in this capacity was branding for the global network. a task force of strategists and creatives from a variety of agencies in the network came together to define the challenges and opportunities of the global brand. this sketch was among many we did as part of that conversation. there is a lot in here that we really liked, the glimmer of ideas that showed up in other projects, a few bits that we figured we’d never do again.
the ‘r’ series is the high performance offer from jaguar. in layman’s terms, driving an ‘r’ makes your blood race. driving one also makes you feel as though you’re a great driver — a bloody sexy great driver.
this film celebrates 60 years of legendary jaguar performance
driving traffic to the showroom
this film was made to celebrate a new land speed record for jaguar.
the film that launched the jaguar turn around
the xf was the first all new jaguar in the turnaround of the brand.
we had a day to pull this tease film together for the shanghai auto show ... all so that we could steal a little thunder from the porsche reveal that day. fun.
the reveal of the concept was done at cobo arena in detroit. the new car won concept of the year, and set the stage for tremendous change at jaguar.
the lincoln mkx was recognized as having best in class fuel economy, which really is cause for celebration.
we worked with wpp’s team detroit to create these films celebrating the masterful construction of the lincoln mkz, named most dependable car in its class 2 years running.