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sundance tv. story

sundance

SundanceTV is an evolution of the network’s aesthetic, nomenclature, and behavior. To achieve the network objectives of growing the audience and becoming as renowned in TV as the Festival is in film, we needed to go deeper than a re-skinning of the network packaging. here’s what promax BDA’s ‘brief’ had to say about the rebrand.

brand film demonstrating how the new platforms for seed come to life.

charting the digital future of television

seed is a new, digital-only television channel from the cw. watch for it in the fall.

original pitch sketching for euro rscg (havas).

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jaguar concept car cxf. the reveal of the concept was done at cobo arena in detroit. the new car won concept of the year, and set the stage for tremendous change at jaguar.

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original sketching for the pitch

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the gorgeous launch film

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original sketching for the pitch

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this film was made to celebrate 60 years of legendary jaguar performance

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original sketching for the pitch

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this is the film that revealed the new sf at the london motor show. the jaguar stage was composed of three giant screens that opened to reveal the new car. this is how the panels behaved.

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this film was made to celebrate a new land speed record for jaguar.

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jaguar retail spot

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a series of films done for the r-series, the high performance offer from jaguar.

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the r-series

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the r-series

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the r-series

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the xkrs

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jaguar brand turnaround

jaguar

moving the brand from old, bald and boring to Gorgeous.

brand film. we lead creative for bbh new york.

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cts v launch spot

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umbrella warranty idea

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CTS sedan spot

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cadillac brand re-ignition

cadillac

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Shu Akashi, Keira Alexandra, Parker Argote, Donjiro Ban, Patrik Bolecek, Ian Boyle, Jack Ehrbar, Neil Gust, John Higginson, Erik Iversen, Peter Jennings, Kiffer Keegan, Max Malkin, Adam McIsaac, Eron Otcasek, Allison Pickard, Roberto Serrini

shifting the brand from float-y old boat to precise and sylish.

we worked with wpp's team detroit to create the launch of the new mks, signaling the rebirth of the lincoln brand, and the tee up of the all new products to come.

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mkx tech created for the all new 'lincoln now' brand page on lincoln.com

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mkx interior video created for the all new 'lincoln now' brand page on lincoln.com

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mkx driving video created for the all new 'lincoln now' brand page on lincoln.com

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mks tech video created as part of the new car launch, featured on the all new 'lincoln now' brand page on lincoln.com

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mks performance video created as part of the new car launch, featured on the all new 'lincoln now' brand page on lincoln.com

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mks luxury video created as part of the new car launch, featured on the all new 'lincoln now' brand page on lincoln.com

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mks digital launch video created for the all new 'lincoln now' brand page on lincoln.com

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lincoln is spoofed on the jon stewart show

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retail spot celebrating best in class fuel economy

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a behind the scenes film done for lincoln's social channels

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a retail spot celebrating jd power recognition of the dependability of the mkz

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a behind the scenes video on the art of smarter than luxury

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lincoln brand transition

lincoln

tee’ing up the new lincoln motor company with campaigns that challenged the norms of luxury and proclaimed ‘now it gets interesting.’

brand film. the insight on this project was the simple truth that comedy is social. leaning into that truth solved a lot of problems for the brand and cracked open a whole lot of ways to have fun.

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on air image spot

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comedy central rebrand

comedy central

moving the brand from television channel to media company.

while at euro we pitched and won the iconic cracker account creating 'open for fun'.

the iconic cracker gets it's groove back

ritz

this is the film we created to show how we thought it could work.

open your eyes

this is a film we made for belvedere vodka. the clients loved it, but thought that it would be ‘like giving jam to pigs’ to use in the north american market… had i been quicker on my feet i would have countered “but the pigs, they love the jam”.

the impact of independence

sundance

created for the launch of the new season, the sundance channel asked us to create a glance of the legacy and aspirations of this vibrant force in culture. To launch the new season Ludo Lefebvre, a 5-star French chef, created a pop-up dining experience at LA’s iconic Mel’s diner to give press a taste of his new show ‘Ludo Bites America’

an introduction

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sketching

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a mad loop for the christmas party

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a take-down execution that demonstrates how aspects of the business could be focused on for targeted sales purposes

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rebranding thelab

theLab

we repositioned the lab expanding their capabilities and shifting their positioning from color house to a media arts company, here are a few pieces that document that shift.

for the most part project art that is contained in the sketching is work that we had done on pitches for the agency.

the global brand

euro rscg

while at euro we served as global chief design officers, a great honor and a great time. one of the projects that we worked on in this capacity was branding for the global network. a task force of strategists and creatives from a variety of agencies in the network came together to define the challenges and opportunities of the global brand. this sketch was among many we did as part of that conversation. there is a lot in here that we really liked, the glimmer of ideas that showed up in other projects, a few bits that we figured we’d never do again.

the fastest of the fast

jaguar

the ‘r’ series is the high performance offer from jaguar. in layman’s terms, driving an ‘r’ makes your blood race. driving one also makes you feel as though you’re a great driver — a bloody sexy great driver.

the jaguar motorshow stand opened to reveal the car, so the press saw this kind of introduction film before the car and launch film were revealed. this film is a visualization of all the different screens as they're coming into position. it was a great show stand, loads of fun to work with.

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the finished cut which created quite the stir

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we liked this track and how it shifted your sense of the car and the people who would love it. generally we cut to 10 or 15 tracks before locking on the one.

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xf launch

jaguar

the xf was the first all new jaguar in the turnaround of the brand.

press reveal

jaguar concept car cxf

jaguar

the reveal of the concept was done at cobo arena in detroit. the new car won concept of the year, and set the stage for tremendous change at jaguar.

the lincoln mkz celebrating the art of smarter

the art of smarter

lincoln

we worked with wpp’s team detroit to create these films celebrating the masterful construction of the lincoln mkz, named most dependable car in its class 2 years running.