potential and breaking things

somewhere along the line, for perhaps too many professional creatives, personal projects start to feel like a pipe dream, a luxury (if not a total myth). but the value of personal work for an artist is that it brings you both home and far afield, and in that odyssey you rediscover the potential of work itself. 

for hal, working on positano has been a return to where he started as a digital artist when the internet first blew up, where a lot of the creativity comes from getting beneath the interface of your creative tools.

“i want to make this art. that’s been the impulse since day one. i want to experiment in this space. a lot of my inspiration comes from process and tools and getting them to do things, using them in ways that were not intended. using them wrong. getting them to break.”

aj on creative boom

from the interview: “For good or for ill, I’m that most dangerous of souls: I know a little bit about a lot of things. My core discipline is storytelling. The job I’m hired most often to do is strategy. My sense is that strategy (at least when I feel the most effortless and powerful) is a fantastic outline for a corker of a story.”

"indycar racing, no longer spinning its wheels, draws greater interest"

johnson + wolverton’s 2017 indycar campaign, next, intended to catapult the league into the future… and it appears the future is now. according to a recent new york times article, “indyCar racing, with sleek open-wheeled racers that can turn 220-mile-per-hour laps, appears to have established a foothold after spinning for two decades.”

johnson + wolverton has a fierce focus on being where a brand’s fans are, and has been collaborating with indycar over the last four years to move the brand closer to a younger fan base. “we’re ascending again as a sport,” says cmo cj o’donnell. indy’s ceo, mark miles, seconds that emotion: “i don’t see any cap to our growth.”

next is the fourth chapter in a campaign series started in 2014.

control freak

“i’m sick of change.” alicia decided it’s time for a detour. or maybe just a course-correction. she’s going to take a break from writing about leading change in business, and write about creating change in your personal life. She and Hal have a 10 year plan (and have been heartily teased about it). But you put a designer and a strategist together and you get a hybrid control freak in need of an outlet.

indycar: next

INDYCAR just released a video teasing the new communication plan for the 2017 season, which highlights the future of the renowned racing brand. this year’s theme, NEXT, is the fourth installment of INDYCAR’s Racing Heart campaign, developed in 2014 by johnson + wolverton. building off of 2016’s LEGENDS, NEXT conveys the message of the continued growth and momentum of the country’s fastest-growing form of motorsport with the thrilling speed and heart-thumping sound audiences have come to expect from INDYCAR. “Coming off the legendary 100th running of the 500 we needed to create something that catapulted the league into the future,” says alicia of their campaign concept. “We embraced an aesthetic that captures the energy and thrill of being at a race, the rush of gaming, and the intensity of the drivers. I love that it feels like you can’t quite keep up with it.”

working in positano

hal and alicia just spent 5 weeks shooting on-site in italy for their project, positano: ad occhi aperti. the digital novel is the second story in a series featuring protagonist stan gardner. the first story was the basis for 2003’s sound installation at Northview Gallery rothenberg: the shame bath.

quick. change.

jw is built on the reality that everything changes, and fast. how can a brand stay relevant when the ground it stands on shifts constantly beneath its feet? an empowered relationship to change is critical to survival and to thriving. the capacity to lead it is an awe-inspiring art. jw is honored to have worked with masters. this year alicia is going to explore change and its co-conspirators, curiosity and vision, with a series of posts on the blog.

the critically acclaimed ‘rectify’ returns june 19th. don’t miss it.

rebrands, rivals and premieres

the year heats up as ‘rectify’ returns to sundanceTV on june 19th, and #indyrivals return to the track in houston on june 28th. amazing brands, thrilling entertainment.

pipe wrench with heart. a gift from charlie campbell during the construction of the gallery exhibition "rothenburg: the shame bath"

be careful what you wish for

we’ve wished for many things over the years. mostly our wishes have come true. amazing, i know. but true. i always try to keep our clients focused on their wishes, the biggest successes they can imagine and then contribute to those wishes. add our firepower and will to making them real.

the summer is ending, and as an old teacher used to say to me, “it’s time to dream a new dream.” i was curious about the difference between a wish and a dream. there’s a lot of overlap. maybe a bit more active fervency to a wish, a bit more contemplation to a dream. so my wish (it’s more active, more fervent) is a ‘paris of the north’ type affair going on in our studio this winter. a hubbub of film making, a steaming cauldron of ideas, a deep joy to living the life we’ve built.

what we've learned

several years ago we were invited back to portland to present our work for the aiga. it was at a pretty big theatre and we thought it would be cool to have something happening while people were walking in so we did an essay on what we had learned since leaving portland, and had fred read it… my enduring favorite is “it is better not to reply than to ‘reply all’ in anger.”

jw and nº88 release official trailer for multi-media novel POSITANO

meet stan. her vision has gone bad. she’s stopped listening. she’s touch starved, sleep deprived, and her marriage is adrift. so she does what she was raised to do: she leaves.

legal. terms. privacy.

Web Site Terms and Conditions of Use
1. Terms
By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, applicable laws and regulations and their compliance. If you disagree with any of the stated terms and conditions, you are prohibited from using or accessing this site. The materials contained in this site are secured by relevant copyright and trade mark law.
2. Use License
a Permission is allowed to temporarily download one duplicate of the materials (data or programming) on Johnson + Wolverton’s site for individual and non-business use only. This is the just a permit of license and not an exchange of title, and under this permit you may not:
i modify or copy the materials;
ii use the materials for any commercial use , or for any public presentation (business or non-business);
iii attempt to decompile or rebuild any product or material contained on Johnson + Wolverton’s site;
iv remove any copyright or other restrictive documentations from the materials; or
v transfer the materials to someone else or even “mirror” the materials on other server.
b This permit might consequently be terminated if you disregard any of these confinements and may be ended by Johnson + Wolverton whenever deemed. After permit termination or when your viewing permit is terminated, you must destroy any downloaded materials in your ownership whether in electronic or printed form.
3. Disclaimer
a The materials on Johnson + Wolverton’s site are given “as is”. Johnson + Wolverton makes no guarantees, communicated or suggested, and thus renounces and nullifies every single other warranties, including without impediment, inferred guarantees or states of merchantability, fitness for a specific reason, or non-encroachment of licensed property or other infringement of rights. Further, Johnson + Wolverton does not warrant or make any representations concerning the precision, likely results, or unwavering quality of the utilization of the materials on its Internet site or generally identifying with such materials or on any destinations connected to this website.
4. Constraints
In no occasion should Johnson + Wolverton or its suppliers subject for any harms (counting, without constraint, harms for loss of information or benefit, or because of business interference,) emerging out of the utilization or powerlessness to utilize the materials on Johnson + Wolverton’s Internet webpage, regardless of the possibility that Johnson + Wolverton or a Johnson + Wolverton approved agent has been told orally or in written of the likelihood of such harm. Since a few purviews don’t permit constraints on inferred guarantees, or impediments of obligation for weighty or coincidental harms, these confinements may not make a difference to you.
5. Amendments and Errata
The materials showing up on Johnson + Wolverton’s site could incorporate typographical, or photographic mistakes. Johnson + Wolverton does not warrant that any of the materials on its site are exact, finished, or current. Johnson + Wolverton may roll out improvements to the materials contained on its site whenever without notification. Johnson + Wolverton does not, then again, make any dedication to update the materials.
6. Links
Johnson + Wolverton has not checked on the majority of the websites or links connected to its website and is not in charge of the substance of any such connected webpage. The incorporation of any connection does not infer support by Johnson + Wolverton of the site. Utilization of any such connected site is at the user’s own risk.
7. Site Terms of Use Modifications
Johnson + Wolverton may update these terms of utilization for its website whenever without notification. By utilizing this site you are consenting to be bound by the then current form of these Terms and Conditions of Use.
8. Governing Law
Any case identifying with Johnson + Wolverton’s site should be administered by the laws of the country of USA Johnson + Wolverton State without respect to its contention of law provisions.
General Terms and Conditions applicable to Use of a Web Site.

Your privacy is critical to us. Likewise, we have built up this Policy with the end goal you should see how we gather, utilize, impart and reveal and make utilization of individual data. The following blueprints our privacy policy.
• Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
• We will gather and utilization of individual data singularly with the target of satisfying those reasons indicated by us and for other good purposes, unless we get the assent of the individual concerned or as required by law.
• We will just hold individual data the length of essential for the satisfaction of those reasons.
• We will gather individual data by legal and reasonable means and, where fitting, with the information or assent of the individual concerned.
• Personal information ought to be important to the reasons for which it is to be utilized, and, to the degree essential for those reasons, ought to be exact, finished, and updated.
• We will protect individual data by security shields against misfortune or burglary, and also unapproved access, divulgence, duplicating, use or alteration.
• We will promptly provide customers with access to our policies and procedures for the administration of individual data.
We are focused on leading our business as per these standards with a specific end goal to guarantee that the privacy of individual data is secure and maintained.