the jaguar motorshow stand opened to reveal the car, so the press saw this kind of introduction film before the car and launch film were revealed. this film is a visualization of all the different screens as they're coming into position. it was a great show stand, loads of fun to work with.

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the finished cut which created quite the stir

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we liked this track and how it shifted your sense of the car and the people who would love it. generally we cut to 10 or 15 tracks before locking on the one.

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xf launch

jaguar

the xf was the first all new jaguar in the turnaround of the brand.