aj on brand

what will the world sound like when combustion engines are gone?

what happens in the absence of traffic’s steady thrum*?

does the sound of nothing sound like something?

a recent reuters article claimed electric cars may cause “the biggest disruption since the iphone.”

if it’s true, imagine how cool it could be… a disruption, a leap, an opportunity.

for instance, imagine car manufacturers collaborating to create street soundscapes from a palette of brand tones. instead of the rumble of idling engines at a traffic light, there could be symphonies and grooves… the roar of a freeway becomes a deeply layered, high-speed dance track.

the sound of an electric future could be as intentional and life-enhancing as the technology itself. a thrilling disruption.

*gm announces their plan and #hal wonders about composing with the wind