while at euro we served as global chief design officers, a great honor and a great time. one of the projects that we worked on in this capacity was branding for the global network. a task force of strategists and creatives from a variety of agencies in the network came together to define the challenges and opportunities of the global brand. this sketch was among many we did as part of that conversation. there is a lot in here that we really liked, the glimmer of ideas that showed up in other projects, a few bits that we figured we’d never do again.