now what?

most brands that i work with put a fair amount of investment into reaching their audience through social media. but the nation is tired. in a USAToday article Jon Swartz reported that “The abrupt decision to turn off the social media spigot of news — 62% of U.S. adults get their news from it, says the Pew Research Center — as well other media that covered the polarizing election resembles reactions people have after a car crash or assault.”

fomo becomes lma (leave me alone).

the wise brand pays attention.