aj on brand

there has been a swift and massive response to the trump administration’s decision to pull out of the paris agreement, and the fallout is scaling the consumer conversation globally.

we are seeing the intersection of consumerism and ethics grow wider. big brands like microsoft and apple have publicly declared staunch support of the paris agreement, not just for the sake of climate change but for the strength of the american economy. sixty-two percent of exxon mobile shareholders voted in favor of public disclosure of the impact of climate change on the business, and individuals, in the u.s. and abroad, are pledging allegiance to companies that stand with them in their belief of what is right.

people are aligning around their values, and all signs indicate that this growing population is ready, willing, and able to put their money where their mouth is.