when hal and i started the 10 year plan that took us into our current 10 year plan (i know, i know), one of the most outlandish wishes we had was to have a huge farm on sauvie island, just outside portland, oregon. we wanted to be able to have our studio there, have land where we could go walking with our dog, grow food and flowers, and have a test kitchen/restaurant.
today we live on a dreamy upstate spread. there’s no restaurant, but there are gardens with food and flowers, a well-equipped kitchen, ponds and woods, our studio, trails for walking, porches for working or coffee or both. like in our imaginations, the place is the impetus and the reward.
we got here, we got what we wanted, by starting with the biggest, most absurd picture of our life we could imagine at the time.
and this is where you start: vision.
the nice thing about your vision, if you’re honest with yourself, is that it really doesn’t change that often. think about the things that loop in your imagination, the i’ve-always-wanteds… you kinda always want what you always want. the only discipline i’m going to touch on in this post is that you check in on it. and keep it as big as you can imagine.
when i get teased about having a 10 year plan (and i do!) i think to myself, nobody could argue that having a fertile imagination and the ability to manifest it is a bad thing. and that’s all i’m talking about here. honestly, having a honkin’ huge imagination is very practical.
what do you want? in your wildest dreams, what do you want?
once you are clear enough on that, you set about figuring what it will take to get it, your objectives (some call them goals). the things that are in service of your big, fat, fucking awesome vision. and what stuff will you do to reach those goals? those things you’ll do to get there, those are your tactics. tactics in service of goals which are in service of this gorgeous vision of yours. that’s how it happens — in the practical sense.
together, your vision, objectives, and tactics create the bones of your plan. the structure for the structure of your next decade.
vision is the biggest thing you can imagine. objectives (or goals) are the things that have to happen for that bigger thing to take place. tactics are how you’re going to get it done.
a word to the wise, as you set about creating the structure for your 10 year plan: you can’t possibly do anything wrong. you get to give yourself the freedom to get to know these things as you imagine them. to me that’s the craziest part of what sounds to be so official and overwhelming. a 10-year plan — it’s really all imagination.
you’ll get more and more comfortable thinking bigger and bigger picture. it’s a maturation process, a scale of thinking process. as a person who has done this in my own life and in business, nothing but good comes from teaching yourself about vision, objectives, and tactics.
the bigger your imagination can stretch, the bigger your vision can get, and the more specific you can get in your tactics. at first it can all seem tumbled together. but make the imagination space for what you want, and then watch as extraordinary things fall into place to make it happen.
next week we’ll look at how to arrange the topography of your plan. and i’ve included a link to a document you can download to help you start creating your own. imagine.