Criticism, musings and insights on branding in the intersection of media, content and advertising.
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Alicia Johnson serves as Partner at johnson + wolverton, a brand boutique based in New York. Johnson has been leading brand turnarounds for over 20 years. As CCO at TheLab she lead award winning work as she experimented with work group models. As Worldwide Creative Director at Euro/RSCG, she and her partner, Hal Wolverton, directed the widely recognized Jaguar Gorgeous brand turnaround. Johnson has created equally arresting work for clients including Lincoln, Chivas, MoMA, Cadillac, Moet, Comedy Central, Ritz and Dos Equis, among others.