jw is built on the reality that everything changes, and fast. how can a brand stay relevant when the ground it stands on shifts constantly beneath its feet? an empowered relationship to change is critical to survival and to thriving. the capacity to lead it is an awe-inspiring art. jw is honored to have worked with masters. this year alicia is going to explore change and its co-conspirators, curiosity and vision, with a series of posts on the blog.