the verizon indycar series 2018 campaign at the detroit international car show was the loudest launch of the week.

indycar: the future starts now

the future starts now: the 2018 indycar season began in detroit with the reveal of the new car. the fifth installment of indycar’s ‘racing heart’ campaign puts fans in the driver’s seat for every adrenaline fueled moment of the high-speed competition. after last year’s next campaign, which demonstrated the brand had “established a foothold after spinning for two decades” according to the new york times, johnson + wolverton looked to “amplify a fan’s experience of racing, the thrill and chaos of moving at high speed” according to creative director alicia.